Perfect Pitch Chimes
October 2023 – January 2024
Branding and website design
Perfect Pitch Chimes (PPC) is an e-commerce platform that sells quality crafted Amish wind chimes. My clients wanted an update to their brand that reflected the prestigious craftsmanship of their product. I was tasked with creating a logo design and corresponding brand, as well as aiding in the design of the website.
Branding Process
Original logo for PPC.
A couple branding ideas presented to the clients with corresponding preliminary logo designs.
AI logo inspiration
I initially took a more abstract approach to the logo, and my clients decided that they wanted the logo to include wind chimes and a music note.
Using an AI image generator, I worked with my clients to find the desired look and feeling in a more time efficient manner. These are the final AI generated design inspirations.
Logo Design options
After discussing the AI designs, my clients decided that they preferred design #5.
Based on the client feedback and discussion, I proposed 2 logo options in black and white with 3 different color palettes each.
Final Logo & Brand Designs
The final logo combines the two initial concepts proposed. With the illustration remaining largely the same as the design on the right, but the name “Perfect Pitch Chimes” was taken out as reflected in the design on the left.
