Einstein’s Dreams

Typographic Poster Design

For this assignment we had to read and analyze an excerpt from "Einstein's Dreams", a novel that details the moments before Einstein delivers his theory of relativity to be recorded by a typist. After reading this text we had to analyze our main takeaways, and then choose an ancillary text that brought a point to light in another author's voice. I chose to include an excerpt from Aldous Huxley's "The Doors of Perception." 

I chose to use polaroids in this poster, because photos are often how we keep a record of our life and our experiences. Photos really act as a middle man between reality and how we perceive it; how we perceive the past. For three of the four photos I chose to use damaged polaroids, that created an abstract design, so the audience would focus more on the symbol of the photograph rather than what the photo actually contained. The final image displays a hand opening some blinds, this is meant to insert the viewer into the piece, so they can identify as "the perceiver" of their own reality. 

The poster is split in two by the "Einstein's Dreams" text casting a shadow on half of the piece, while the other side shows an area of light where the Huxley text is displayed with more breathing room. This is visually dividing the reality of what we see and know to be true, with our abstract takeaway. Reality is only an illusion, we all perceive it differently, and the meaning lies in our own interpretation.